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New for 2024


After many years servicing the global fire safety community, FIREX will now join co-located events IFSEC, Facilities Show and Safety & Health Expo to form Anticipate London. 

Crucially, you will still see the same core FIREX audience at Anticipate London, but by bringing all four shows together and creating a more evenly spread footfall, you’ll also see more cross-over from the entire market.


The new event format will still have a core focus on topics like fire detection, emergency lighting and fire suppression, but will now reflect the rapidly-evolving landscape that embraces smart technology and how it impacts with other parts of the built environment.

Unlocking more sales

Promote your products and services to security end users from FTSE 250 companies and large public sector organisations.

Simple steps - great results

Let the power of live events transform your order-book. We will make the entire exhibiting process both straight forward and cost effective, delivering an ROI beyond all expectations.

What to expect

Download our sales brochure for a concise understanding of the benefits of taking part, who you can expect to meet and how you can plan for a successful event.


We understand that you may have questions about our recent changes. This page is designed to address some of the most commonly asked questions. If you can’t find the information you need here, feel free to contact our dedicated support team via this form.

FIREX has been a stalwart in fire safety. Its new aim is to reflect a shift towards a smarter technology-driven landscape, emphasising seamless integration with a building's other critical systems. Together this integrated event is Anticipate London.

It is the new name for the combined four legacy events of IFSEC, FIREX, the Facilities Show and Safety & Health Expo - now joined together as a comprehensive series under a single new name: Anticipate London.

Visitors will find a wealth of new live content aimed at senior property managers and owners. Our vision is to better interconnect the four legacy events to give visitors a more valuable experience; drawing on the best they have to offer as individual shows, but also giving them the tools to future-proof their systems.

It will widen your marketable audience. As well as your traditional FIREX visitors, we are encouraging more senior property managers and owners to attend. Plus we’re removing physical and mental barriers throughout the show to allow for greater flow between show-zones leading to increased traffic across the whole hall.

The core products, services and associated live content from the four legacy events will be preserved and enhanced. The plan is not to alienate FIREX supporters, but to offer a wider variety of relevant content that takes into account emerging tech, climate and sustainability issues, risk and threat modelling and regulatory change.
In addition, we are bringing awards, more networking opportunities after hours and a greater depth of engagement into the Anticipate London model.